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	<title>Exhibition Blog</title>
	<link>http://www.cokerexpo.co.uk/blog</link>
	<description>Exhibition Articles</description>
	<lastBuildDate>Sat, 27 Feb 2010 10:20:19 +0000</lastBuildDate>
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		<title>Coker Exhibition Systems ramps up gantry business</title>
		<description><![CDATA[A few months ago when we last spoke to Chris Coker, managing director of Coker Exhibition Systems, the company had helped one of its clients to double turnover.
The firm had seen this particular customer receive enough orders at a show to increase takings twofold and Mr Coker insisted at the time that this showed the [...]]]></description>
		<link>http://www.cokerexpo.co.uk/blog/coker-exhibition-systems-ramps-up-gantry-business</link>
			</item>
	<item>
		<title>Exhibition Graphics</title>
		<description><![CDATA[Make your graphics interesting, even life-size or larger than life, to really grab attention. Keep copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a tradeshow environment. Pictures paint a thousand words. However, if the boss insists on having some [...]]]></description>
		<link>http://www.cokerexpo.co.uk/blog/exhibition-graphics</link>
			</item>
	<item>
		<title>Welcome Exhibition Atmosphere</title>
		<description><![CDATA[When selecting furniture for your stand, use just enough to create a welcoming atmosphere. Place tables for literature and other materials on the sides of your stand space and not at the front so you don’t create a barrier between the display and the aisle. Use chairs for visitors only; if your stand staff start [...]]]></description>
		<link>http://www.cokerexpo.co.uk/blog/welcome-exhibition-atmosphere</link>
			</item>
	<item>
		<title>Exhibition Target Market</title>
		<description><![CDATA[A critical element of your trade show marketing is knowing which of the following groups are most interested in your products or services:
Present customers or clients: These are people you are already doing business with but want to continue nurturing the relationship.
Technical personnel: These people are interested in the technical aspects of your products/services.
Manufacturers: These [...]]]></description>
		<link>http://www.cokerexpo.co.uk/blog/exhibition-target-market</link>
			</item>
	<item>
		<title>The Right Exhibition Show</title>
		<description><![CDATA[There are two groups of shows you should be evaluating – the shows you are presently attending and the shows you want to consider for future participation. Before choosing a show to attend, you need to address the following questions:
1. Which shows best fit your needs? They should be within your budget, in a serviceable [...]]]></description>
		<link>http://www.cokerexpo.co.uk/blog/the-right-exhibition-show</link>
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