Exhibition Blog Exhibition Articles

What Exhibition Show?

To find out, get as much information as possible about the show you're considering

• Ask show organisers for a copy of last year's registration form, and an attendee profile. This will tell you who you'll meet on the show floor.
• Don't be shy about asking for the names of other confirmed exhibitors, and search the list for your competitors.
• Ask past exhibitors and attendees what they liked and disliked about the show, and whether it met their buying and selling needs.
• Ask show management how they plan to promote the show, and what they will do to help your ideal prospect find you there.

Your answers to these questions form the specific objectives you need to set to be a successful exhibitor. And remember, the objectives you set should be measurable and obtainable. If you set a specific number of leads to generate or units to sell, you will find it much easier to judge your success at the end of the show. Setting challenging goals for performance is important, but don't be unrealistic - you want to succeed!

It is not enough to select an exhibition because the sales force believe the company ought to exhibit or because the organisers claim your competitors will be present.