Your company could be represented at many kinds of shows, including international, national, regional and local exhibitions. Let’s look at each one of these to identify their differences.

International shows are often major events, which attract exhibitors and attendees from all corners of the globe. These shows offer a forum for launching new products and discussing industry issues.

National shows are primarily targeted to buyers and sellers in a specialised industry and are promoted to attract visitors nationwide.

Regional shows are organised in a particular area of the country. Many of these events are open to the public.

Local shows draw attendees from the immediate vicinity and are often open to the trade and the general public. They include consumer shows such as home shows, hobby shows or boating shows, which specifically attract many local attendees.