Why Exhibit with Coker Exhibitions ?
Do I need a pop up display stand?

The power of a pop up display or banner stand can not be under appreciated.
In the UK we employ half a million sales people at a cost of £19 billion a year, which means that the average sales person costs a company £49,000 per year. Lets compare this to an exhibition stand with pop up displays banner stands or other graphics.

Salespersons productivity

35% of their time is just travelling
20% administration
15% at meetings
6% actually selling

So the average sales person is only selling for 120 hours out of the year out of the 2000 hours they actually work. So how does this compare with exhibitions?
The average exhibition or show has about 4000 visitors over 2-3 days and is open for business for 20 hours. 25% of the visitors are key buyers.80% of trade show visitors are personally involved in the buying of products or services on show.
Therefore you’re pop up display stand and your sales staff has the opportunity to make contact with up to 50 key buyers an hour.
Even if you did not man your stand just think of the impact of a banner stand alone! It is true to say results will not be immediate but we are aware that all of our customers enjoy excellent business after each show. One pop up display stand customer unexpectedly received a Duke of Edinburgh’s award for best innovative display stand. They could hardly cope with their orders after the show it’s not surprising then that they have this year come back to us for more.
We can not guarantee that all of our customers will receive prizes for their excellent graphics or banner stands however statistically speaking no business can expect growth without exhibiting.

Setting Objectives

It must be clear from the outset why your company is exhibiting, what is going to be achieved and how can you measure the results and effectiveness of the display products. Here are a few key questions to consider:

● Why are we attending the show?
● What are our expectations from the show?
● What pre show activity do we need to do?
● What will we be exhibiting?
● How will we measure the results?
● What about our return for investment (ROI)?

We want you to read this page and know yourselves the answers to the above. Too often organisations do not set themselves really attainable objectives. Please don’t have an exhibition to have a “few days away from the office” motivate your staff to the real objectives which are:

● Launching new products
● Opportunity for research
● Meeting new people in the industry
● Generating direct sales from the stand
● Collecting quality sales leads
● PR Coverage
● Launching new corporate identity
● Meeting existing clients
● Obtaining market intelligence