Exhibition Stand

Ideas for creating a successful exhibition stand

Published: 01/06/2022
Creating a successful exhibition stand is demanding and is not just about your budget or the size of the exhibition stand. Exhibition stands that succeed have a strong identity and vision from the start. Let’s look at some of the ideas that will help you to build this vision.

Exhibition stands need to attract their target audience

At the planning stage you need to decide who you are trying to attract to your exhibition stand. You should define who you are trying to appeal to as much as who you are not interested in.

The content on you stand will be influenced by this guideline and you will end up with messaging and content that will appeal more to your target audience. You may attract fewer visitors overall but get more relevant visitors.

Take for example an exhibition stand promoting a new application for a smartphone that is likely to appeal to a younger age group. The messaging and content could be conveyed using messaging that appeals to a younger audience.

Exhibition Stands and technology

The world is changing very quickly so creating a successful experience is a combination of the traditional methods combined with the use of easy-to-use technology.

There is a wide range of affordable technology now which includes the use of interactive screens, videos, games sitting alongside the traditional methods of interaction. This can extend to include the use of web and social media.

Exhibition stands should deliver a good experience

Creating a memorable experience for your visitors required a well thought out design. You will have to consider

How much content to show - This need to be limited so the key messages are delivered.

  • Don’t create barriers- Make it easy for visitors to get to you so they can interact.
  • Is there space for visitors to consider your offering and ask questions?
  • Are you using the technology (videos etc) to help deliver the right experience?
  • Is there information online which will help visitors find the answer to questions before, during and after the exhibition?
  • Do you have a call to action on the stand or online so visitors can get involved?
  • Will visitors remember your exhibition stand in the following days or weeks?

This is a few of the significant issues you may want to consider.

Choose the right event for your exhibition stand

Choosing the right event for your exhibition stand is crucial if you want to reach the right target audience. You should research the profile of the likely audience and say no to the exhibitions which don’t have enough of the people attending who fall into your target audience.

There are a lot of skill and experience goes into deciding the best exhibition stand for your business. Why not get in touch with people who know all the ins and out of successful exhibitions. We at Coker Expo are happy to heap do advise so please get in touch.

About the author

Richard Collins

Having worked at Coker Expo for 35 years, my role has continually developed and grown. An initial keen interest in photography and a college course set me on a path to start out as a photographic lab technician. With the march of time I progressed to use Macintosh computers and large digital printers to produce exhibition graphics and display stands.

Now working within the senior management team and directly with clients, my role focuses on both the development of new business and delivering the highest levels of customer satisfaction through our products and services.

I work alongside clients to understand the requirements for their events and what opportunities there are to make a bigger impact, enabling Companies to stand out from the crowd. With a detailed understanding of events and goals, I advise and design on the range of solutions available to customers, seeing a project through to completion.

At Coker Expo we are able to offer full solutions for any companies exhibition needs, be it a full Lighting truss system with lighting fixtures and graphic banners, a freestanding tension fabric display or simply assist you with a small element of your display needs such as a banner stand.

Recently, at Coker Expo we began to develop and have now launched a Dynamic light box which brings the illusion of movement to a backlit fabric graphic. This has been a natural progression from our modular tension fabric display frames and really makes the most of our high quality print output capabilities thanks to recent investment in an HP R2000 Latex printer.

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