Blog CokerExpo

Did you know that 70% of trade show leads are never followed up, according to data from the Center for Exhibition Industry Research? For UK marketing managers, this represents a significant waste of an exhibition budget …

Could a single missed deadline cost your business thousands in lost leads and wasted floor space? According to research by the Association of Event Organisers, 40% of exhibitors fail to meet their primary objectives due …

Your brand's impact at an exhibition is often decided by the four metres of empty air above your floor space. While many exhibitors focus solely on floor-level furniture, industry observations suggest over 80% of attende…

Imagine standing beneath a 6 metre gantry span at the NEC Birmingham, only to realize your new 4K LED screens and high output lighting rig exceed the manufacturer's point load limit by 15%. It is a high pressure scenario…

The most impressive structures on the trade show floor are often the ones that took the least amount of time to build. You understand that every minute spent wrestling with a complex steel gantry is a minute lost to netw…

That £10,000 investment in a permanent gantry system might actually be the least cost-effective decision you make for your 2026 trade show circuit. Deciding between hiring exhibition truss vs buying is no longer just a q…

Damaging just three panels on a standard shell scheme can result in a £250 repair bill from the exhibition organiser. It's a costly mistake that many marketing teams face when trying to achieve a high-end look on a stand…

Why settle for an exhibition stand that looks like a fragmented series of panels when you can deploy seamless graphics for shell scheme walls to create a continuous, high-impact brand canvas? For the 80% of exhibitors wh…

A standard shell scheme is often viewed as a restrictive "grey box", but research from the Center for Exhibition Industry Research indicates you have less than five seconds to capture a visitor's attention. You've likely…