Large Format Printing Can Deliver Exceptional Marketing Results
Large-format printing is a versatile and impactful tool in the dynamic marketing world.
From vibrant posters and banners to eye-catching window graphics, these large-scale products are perfect for various settings, including trade shows and retail shop windows.
Strategic Planning for Maximum Impact
Before diving into design, it's crucial to understand the environment where your large format display will shine. For trade shows, consider how your exhibition stand design will integrate the display in terms of size, positioning, and lighting needs. For outdoor use, factors like weather resistance become key, influencing your choice of materials.
Today's market offers a diverse range of large-format printing materials catering to different needs and budgets. For temporary signage, cost-effective options like Correx (Corrugated Plastic Sheet) or cardboard can be ideal. The decision on material also depends on whether the display will be reused, affecting the quality required and storage considerations.
Design Simplicity is Key
A successful large-format display must be visible and easily understood. Stick to a limited colour palette for greater impact and ensure your message isn't lost in a sea of hues. The text should be minimal, with a legible font size and style from a distance. Remember, the primary goal is to attract attention; additional information can be conveyed through other channels.
Image Quality: A Top Priority
High-resolution is non-negotiable to ensure clarity in a large format when incorporating images. The required resolution varies with viewing distance, so seeking expert advice early in the process is advisable to avoid a pixelated outcome.
Expert Assistance for Your Large Format Needs
At Coker Expo, we specialise in all aspects of large-format printing. Our team is ready to guide you through each step, ensuring your marketing materials make a lasting impression. For more insights, explore our articles on enhancing exhibition stands with lighting and turntables and discover successful exhibition stand ideas.