CokerExpo Blog

There have been huge changes in the digital environment over the past decade which have made it part of the day-to-day operations of most businesses. This trend is also growing in exhibition stands where the hybrid experience (i.e., combining physical and digital) is becoming the norm.

Let’s look at some of the significant areas you should factor into your plans if you want to make a success of your exhibition

Planning an exhibition stand for a trade show needs a lot of time and effort if you want to make a success of your investment.

A great exhibition stand is one that has achieved the objectives you set at the start.

Attracting visitors to your exhibition stand can be a worry but two things can make a difference above all others: movement and lighting. Movement catches the visitor’s eye and draws them to your stand to find out more. Remember you are in competition with all the other nearby stands so standing out is not only desirable, it really is a commercial imperative

The purpose of every exhibition stand is to attract as many of the right visitors as possible. If you exhibition stand is dull and does not stand out, then you will not attract visitors. You need to have the right lighting so that your brand identity and your message stand out to your audience.

With tight budgets in 2022 you may have no choice but to use a smaller exhibition space, but you can turn this to your advantage with the right approach. A compact well-designed stand can be very effective and with the right approach you can achieve a good set of results.

Once you have decided you design, the next stage is to create the unique layout. This can be achieved using modular systems which follow your design ideas discussed above. There is a multitude of materials, designs, graphics to choose from so that your stand can succeed.

If you are a regular visitor or exhibitor at exhibitions, you will have noted that some exhibition stands are more successful than others in attracting visitors. This success is a product of good planning and execution and there are many lessons to be learnt from other success stories and experiences.